Original Audio announced as official Audio Partner of 2026 AiMCO Summit and Awards.
- Romi Shepherd
- Jan 12
- 2 min read
Original Audio has been announced as a member of the Australian Influencer Marketing Council (AiMCO) and the Official Audio Partner of the 2026 AiMCO Summit and Awards.
Having launched in April 2025, Original Audio has had a stellar first year with dynamic audio campaigns delivered for Transport for NSW, Australian Red Cross Lifeblood and Commercial Radio & Audio, digital audio creative for brands including Singapore Airlines, Tourism Fiji and Johnny Gio and event audio for City of Perth and The Marketing Academy.
It was the combination of Original Audio’s event audio work and the launch of Sound On, its social media audio branding solution, that brought the AiMCO partnership to life.
“The more positive conversations we had with creators and social media agencies around Sound On, the more we realised that the creator community is an area where audio deserves a greater share of voice,” said Original Audio’s Creative Director, Aaron Matthews. “As Australia’s industry body in this space, it made sense to reach out to AiMCO to explore how we could partner together. We’re really looking forward to both providing the soundscape to the 2026 AiMCO Summit and Awards, as well as helping members use audio to create more compelling, effective and ownable social assets.”
AiMCO Managing Director, Patrick Whitnall, added: “We’re thrilled to welcome Original Audio as the official audio partner for our 2025 Summit and Awards. Their expertise in sonic branding, audio creative and event audio makes them the perfect partner to both enhance the experience for attendees and also help level-up how the wider influencer marketing community can use audio.”
Within the partnership, Original Audio will become an AiMCO member, create and produce audio content throughout the Summit and Awards night, as well as host a workshop to equip delegates with how they can use proprietary music, sonic logos and ‘earcons’ to create more memorable and ownable content.
For more information email: hello@originalaudio.com.au
About Original Audio
Original Audio is an audio creative agency committed to delivering audio advertising effectiveness through technology. Founded by audio creative and technologist Aaron Matthews and NOVA Entertainment executive Adam Johnson in April 2025, they have unified market-leading creatives, producers and the best audio platforms from across the world.
Original Audio have an exclusive representation deal with AudioStack, a world leader in AI-powered audio production, and Frequency to ensure seamless delivery and scaling of campaigns.
About AiMCO
The Australian Influencer Marketing Council (AiMCO) is the foremost Australian industry body that brings together the expertise of a diverse alliance of industry professionals, marketers and content creators, committed to elevating influencer marketing best practice, campaign measurement and industry knowledge.
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