Social media is the marketing growth engine for many brands. If you have a significant following, understand how the algorithm works (this week) and can create engaging, frequent content, you can get your message far and wide for very low cost. The cherry on top for many content teams is pairing their social clip with a great track that’s either trending right now or is a classic song that provides the perfect accompaniment for whatever it is you’re trying to convey. However,

Singapore Airlines is known around the world for excellence, and we were thrilled to help bring their campaign, “See The World Anew,” to life through audio.   At Original Audio , we know that audio is often one of the final pieces of a campaign puzzle. By the time we’re briefed, the TVC has usually wrapped and the visual assets are locked in. Our challenge is to create synergy to make sure the audio doesn’t feel like an afterthought.   And honestly, we love that challenge.  

When it comes to Black Friday and Cyber Monday, timing is everything. You’ve got hours, not days, to grab attention, create urgency, and drive action. That’s where dynamic audio comes in.   Instead of a single static ad, dynamic audio lets you plug in live data points to personalise every message in real time. Countdowns. Store locations. Weather conditions. Even the time of day.   Each listener hears an ad that feels made for them “Sale starts tomorrow”, “Your nearest store