Dynamic audio that turned the live UV forecast into personal sun-protection advice, delivered at the moment listeners needed it.
Sun safety is a message every Australian has heard a thousand times. For it to change behaviour, it has to land as timely, personal advice, not generic advertising.
Using data-driven technology, every ad was dynamically assembled and delivered in real time from the listener's time of day, precise location and the local UV index forecast. Listeners didn't just hear when the sun would be strongest, they heard the UV index for their own area, turning a sunscreen ad into timely, relevant sun-protection advice.