Real-time blood data, on air.

EVERY

DROP

COUNTS

The first audio ads powered by real-time national blood supply data, the right donation ask, in the right state, at the moment it mattered most.

SERVICES

Dynamic Audio · Creative

YEAR

2026

01 THE CHALLENGE

Blood stock levels shift constantly, by type, by state, by the day. A single generic “give blood” message doesn't move enough people into action, Lifeblood wanted a way to create more urgency in their audio messaging.

02 THE IDEA

We turned Lifeblood's real-time stock feed into dynamic audio advertising. Every listener heard the donation need most relevant to their state, in the moment it was needed, one idea, endlessly adapting.

03 HOW IT WORKED

LIVE INPUT

Lifeblood live bloodstock API

→

SIGNALS

Blood typeBlood levelState

→

VERSIONS

04 THE RESULTS

41%

more likely to donate

68%

took direct action

05 HEAR IT

Lifeblood, Dynamic Donation Ask

06 SEE IT

AUDIO × OUT-OF-HOME

Dynamic audio can be targeted by location, so when an outdoor campaign is running at the same time we can match the audio to the outdoor signage locations. Listeners heard Stop the Drop in the same suburbs where the screens stood, one message, seen and heard.

+92%

awareness lift when radio backs an outdoor campaign

KATZ RADIO GROUP

3.4×

stronger brand connection when audio joins the mix, with connection and memory encoding rising further alongside digital OOH

THE TRADE DESK

Stop the Drop screen in a WA shopping centre

SEEN · IN CENTRE

LIVE OOH SITE MATCHING

HEARD · PERTH CBD

Stop the Drop, WA Spot

WA A+ Low stock

Same creative, same suburb: the audio plays where the signage stands.

+ 15 MORE VERSIONS, MATCHED TO STATE, BLOOD TYPE & LIVE STOCK LEVEL

Next: Feel New South Wales → EXPLORE MORE WORK →

We acknowledge the Traditional Owners of the land where we work and live, the Gadigal people of the Eora nation, and pay our respects to Elders past and present. We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.