The Power of Dynamic Audio in Black Friday Marketing.
- Aaron Matthews
- Nov 5
- 2 min read
When it comes to Black Friday and Cyber Monday, timing is everything. You’ve got hours, not days, to grab attention, create urgency, and drive action. That’s where dynamic audio comes in.
Instead of a single static ad, dynamic audio lets you plug in live data points to personalise every message in real time. Countdowns. Store locations. Weather conditions. Even the time of day.
Each listener hears an ad that feels made for them “Sale starts tomorrow”, “Your nearest store is open till midnight”, or “Last day to save ends tonight!”
Gone are the days of generic messaging. This is personalised audio built for Black Friday speed adapting in the moment to convert more sales through relevance.
"8 out of 10 consumers are more likely to buy when the experience feels personalised"*
Think of it as the audio version of a perfectly targeted email or personalised homepage banner, only it’s in your ears, in real time, right when you’re ready to act.
The Power of Context
Localised messaging – mention nearby stores or regional offers to drive in-store traffic.
Dynamic pricing – automatically update offers as discounts change or stock runs low.
Weather and time triggers – promote “sun-related” deals on hot days or “happy hour specials” as clocks tick down.
Seasonal creative – instantly switch from Black Friday to Cyber Monday to holiday themes
Have a listen to the individual sections below:
Final Ad
The result?
Audio that doesn’t just sound good, it performs. It builds anticipation, drives clicks, and gets people through your (physical or digital) door.
As sale day approaches, dynamic countdowns ramp up excitement.
As listeners tune into podcasts or music, contextually-targeted ads hit at the right moment. And once the sale starts, real-time offers update automatically to keep your message fresh.
Want to learn more?
Chat to the team at Original Audio about how dynamic audio can drive urgency, conversion and sales this Black Friday and beyond.
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