Banana Boat

The Solution

To achieve this, we partnered with Acast and leveraged the advanced capabilities of dynmaic audio. This technology allowed us to create highly targeted audio ads that adapted to real-time conditions, making the message more relevant for each listener. We used data-driven technology to factor in elements like time of day, the listener’s location, and most importantly, the UV index.

The ads were tailored to these environmental variables, ensuring listeners received personalized messages at the most relevant moments, like a reminder to reapply sunscreen during peak UV hours. This personalization created a deeper connection with the audience, transforming what could be a simple sunscreen ad into a timely, powerful message.

​

The planning and execution required careful consideration of multiple scenarios to ensure the ads would deliver smoothly and effectively. In the end, the campaign became a dynamic, interactive, and memorable experience for listeners.