BetterHelp
The Original Audio
The Solution
BetterHelp knows their audience deeply. Working from their strategic guidance, we developed what became one of their best performing podcast ads in Australia. With a gentle and calming voice, the message gave listeners fifteen seconds of genuine pause and self care before inviting them to imagine how much better life could feel with professional support.
The result was an audio moment that did more than advertise. It allowed listeners to feel and encouraged them to take the next step.
The Brief
BetterHelp is the world’s largest online therapy platform, connecting people everywhere with licensed therapists through a simple online experience. As one of the most active advertisers in the podcast space, we are proud to partner with them on audio campaigns across the Acast network.
For this campaign, the idea was to let the medium become the message. Most podcast listening happens in headphones, so we leaned into that private and intimate environment by creating a 3D audio experience that feels close and personal.
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