News.com.au
The Original Audio
The Solution
To bring this vision to life, we combined Acast’s dynamic ad insertion technology with Audiostack’s AI-powered audio creation tools, creating a world-first in podcast advertising: real-time news updates. These ads delivered live news from News.com.au, refreshing continually to ensure the most current stories were shared with the podcast audience.
This groundbreaking approach allowed us to embed live news seamlessly into podcast ads, ensuring that the content remained fresh and relevant. By aligning these real-time news segments with Acast’s advanced targeting capabilities, we tailored the news to fit the tone and genre of each podcast. This strategy ensured that the audience received news that was not only up-to-the-minute but also aligned with the podcast category they were listening too.
The result was an engaging, dynamic listening experience that kept audiences informed and News.com.au at the front of mind for the latest news headlines.
The Brief
News.com.au, as part of their “Be on it” brand campaign, wanted to push boundaries in delivering the latest news and engage a new, tech-savvy audience. Their objective was to develop an innovative way of presenting breaking news to podcast listeners, making the news as timely and relevant as possible.
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